"One of 8 most Instagram famous cult jewelry labels" - Vogue
"The Bead Goes on: Discover The Aurus and Moi’s Collectibles in Chennai ; a fusion of heritage beadwork, fine gems, modern design, and curated styling sessions" - The Hindu
" MOI focuses on meaning, context, and everyday wear, treating jewellery as something lived with rather than stored away" — Robb Report
"Moi offers playful fine jewellery flush with colour and eclecticism" - The Voice of Fashion
The Moi Amulet
The Moi Amulet
Old belief, new language
Amulets, talismans and everything in between.
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the moi muse
the muses of moi have a view of the wider world and how they move through it while appreciating quality, wearability, and ease. each of them is discerning, emotional, secure, and passionate about fashion, style, music, and the luxury of handcrafted. This series captures a few of such inspiring people.
forever craftsmanship for everyday luxury
Moi creates fine jewelry that is a colorful mosaic of story, craft and artistry,built on the belief that beauty knows no border. Ours is the creative spirit of a borderless world, where cultures co-mingle and the present pays homage to the past while looking firmly toward the future.
Every piece begins with centuries-old jewelry-making traditions, vivid gemstones, varied techniques and a wealth of inspiration brought to life by master artisans and translated for the way the world lives today. Puja and her team of self-professed "jewelry geeks" bring deep craft knowledge and a fresh perspective to every design, holding quality, luxury, and detail to the highest standard. This is fine jewelry that is effortless,meant to be worn with joy and confidence, every single day.
your purchase, their aspirations
your purchase, their aspirations
"Every diamond has the ability to shine, when there is someone to recognise its good facets and inhibit its flaws."
We have committed to doing our part, in fighting the opportunity gap. The Lightship Initiative
is designed to help gifted kids in need and fulfill their aspirations through an all-paid, holistic custom 360° intervention program.
