Moi is vintage in its aesthetic but beauties that one can wear with jeans and a white shirt
The Ahmedabad based jeweller's design narrative is rooted in creating pieces that tap into the wealth of Indian crafts but speak of our modern times.
While the country’s jewellery heritage can be seen in some museums and in books, IFJ makes such information accessible for customers and anyone interested in learning about crafts and techniques.
An Ode to Ahmedabad: In a tribute to Ahmedabad in its special festive launch, Moi has unveiled the exquisite 'Tree of Life' pendant.
Inspired by one of the most stylish royals in history, we curated a list of unusual engagement rings that reflect Diana's varying eras with expert leads on styles.
Hottest must-have jewellery pieces that double up as modern heirlooms
These gorgeous accents will help create the most stunning ensemble for the groom!
"Everything is bespoke and beautiful, just the way modern brides like it...."
Bringing together historical information, anecdotes and personal stories, this is an open-source archive of jewellery from across India—deconstructing their legacies and meanings as well as the artisanal communities that serve as custodians of these crafts.
In collaboration with Border & Fall, founders Puja and Kunal Shah attempt to catalogue historically significant jewellery accents across the country's map.
The Indian Family Jewels project answers why we wear a certain ornament for our weddings, what is the meaning of the symbols, what are the roots (tribal, agrarian or royal) and also what were the materials used at the time.
For the bride rooted in tradition but free from its shackles—bridal jewellery and accessories that promise not to weigh you down.
Travel & Leisure : Moi Mila and Ella stackable rings worn by Masoom Minawala
"Can something old be made new again? These jewellery designers, mould dispatches from another time into... "
“I see old and new as part of a jigsaw puzzle. Jewellery-making is about putting the right piece..."
"We scoured the depths of social media to find eight Instagram-famous cult jewellery labels..."
"Puja and Kunal Shah of Ahmedabad-based studio Moi wanted to fill the gap of playful, handcrafted...."
"Playful details, exquisite craftsmanship, and natural diamonds come together to create magic..."
"Around the increasingly befuddling ideas of sustainability pursuits as an individual, here are the top bits and bigs on my shopping wishlist...."
"If you have an appetite for sophistication and an eye for timeless designs, look no further than Moi - an everyday fine jewellery brand that embodies mindful craftsmanship. ......"
Moi goes beyond conventional boundaries, offering discerning customers a refreshing alternative, allowing wearers to interpret the jewels uniquely...
A beautiful confluence of traditional and contemporary style, here’s why women from NYC to Mumbai...
"Moi, by designer Puja Shah, offers playful fine jewellery flush with colour and eclecticism...."
"The Color Green - Featured here : Colombo Hoop Earrings...."
“Ahmedabad based jewelry label, MOI showcases tradition with simplicity and modernity....”
"3 designers tell you everything you need to know about wearing fine jewellery every day...."
“Moi to bring simple timelessness
to everyday jewellery....”
"On the eve of the momentous Christie’s auction of the al Thani jewels, - Puja Shah made a trip to New York...."
"Topping her selection of must-have pieces for new brides are a layered necklace, a contemporary choker...."
"While our design ethos is inclined towards Indian techniques, our muse is a global woman...."
"With a modern yet opulent aesthetic, the collection mixes vintage charm with clean design...."
"Everything is bespoke and beautiful, just the way modern brides like it...."
“Moi is inspired by the artisanal heritage and rich history of India and is aimed at creating classy and.... ”
"Established by a husband and wife duo, Moi is based out of Ahmedabad has an online presence. An impressive...."
"Diamonds are forever and everywhere, and this piece by MOI is for every bling lover...."
A showcase of 11 dynamic visionaries who have not only disrupted industries but have also left an indelible mark on the global business landscape...
"Moi is not going to disappoint you just in case you are looking for versatile, precious pieces, which can be...."