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Tree of Life Pendant in Crimson Red

₹ 48,453.00

Amey Ring

₹ 76,787.00

Love Medallion Necklace

₹ 130,862.00

Moi is vintage in its aesthetic but beauties that one can wear with jeans and a white shirt

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The Ahmedabad based jeweller's design narrative is rooted in creating pieces that tap into the wealth of Indian crafts but speak of our modern times.

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While the country’s jewellery heritage can be seen in some museums and in books, IFJ makes such information accessible for customers and anyone interested in learning about crafts and techniques.

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These gorgeous accents will help create the most stunning ensemble for the groom!

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"Everything is bespoke and beautiful, just the way modern brides like it...."

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Bringing together historical information, anecdotes and personal stories, this is an open-source archive of jewellery from across India—deconstructing their legacies and meanings as well as the artisanal communities that serve as custodians of these crafts.

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In collaboration with Border & Fall, founders Puja and Kunal Shah attempt to catalogue historically significant jewellery accents across the country's map.

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The Indian Family Jewels project answers why we wear a certain ornament for our weddings, what is the meaning of the symbols, what are the roots (tribal, agrarian or royal) and also what were the materials used at the time.

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Inspired by one of the most stylish royals in history, we curated a list of unusual engagement rings that reflect Diana's varying eras with expert leads on styles.

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Travel & Leisure : Moi Mila and Ella stackable rings worn by Masoom Minawala

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"Can something old be made new again? These jewellery designers, mould dispatches from another time into... "

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“I see old and new as part of a jigsaw puzzle. Jewellery-making is about putting the right piece..."

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"We scoured the depths of social media to find eight Instagram-famous cult jewellery labels..."

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"Puja and Kunal Shah of Ahmedabad-based studio Moi wanted to fill the gap of playful, handcrafted...."

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"Playful details, exquisite craftsmanship, and natural diamonds come together to create magic..."

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"Around the increasingly befuddling ideas of sustainability pursuits as an individual, here are the top bits and bigs on my shopping wishlist...."

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"If you have an appetite for sophistication and an eye for timeless designs, look no further than Moi - an everyday fine jewellery brand that embodies mindful craftsmanship. ......"

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Moi goes beyond conventional boundaries, offering discerning customers a refreshing alternative, allowing wearers to interpret the jewels uniquely...

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A beautiful confluence of traditional and contemporary style, here’s why women from NYC to Mumbai...

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"Moi, by designer Puja Shah, offers playful fine jewellery flush with colour and eclecticism...."

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"The Color Green - Featured here : Colombo Hoop Earrings...."

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“Ahmedabad based jewelry label, MOI showcases tradition with simplicity and modernity....”

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"3 designers tell you everything you need to know about wearing fine jewellery every day...."

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“Moi to bring simple timelessness
to everyday jewellery....”

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"On the eve of the momentous Christie’s auction of the al Thani jewels, - Puja Shah made a trip to New York...."

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"Topping her selection of must-have pieces for new brides are a layered necklace, a contemporary choker...."

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"While our design ethos is inclined towards Indian techniques, our muse is a global woman...."

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"With a modern yet opulent aesthetic, the collection mixes vintage charm with clean design...."

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"Everything is bespoke and beautiful, just the way modern brides like it...."

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“Moi is inspired by the artisanal heritage and rich history of India and is aimed at creating classy and.... ”

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"Established by a husband and wife duo, Moi is based out of Ahmedabad has an online presence. An impressive...."

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"Diamonds are forever and everywhere, and this piece by MOI is for every bling lover...."

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A showcase of 11 dynamic visionaries who have not only disrupted industries but have also left an indelible mark on the global business landscape...

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"Moi is not going to disappoint you just in case you are looking for versatile, precious pieces, which can be...."

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Cart

No more products available for purchase

Your cart is currently empty. explore current favourites!

Tree of Life Pendant in Crimson Red

₹ 48,453.00

Amey Ring

₹ 76,787.00

Love Medallion Necklace

₹ 130,862.00

Cart

No more products available for purchase

Your cart is currently empty. explore current favourites!