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In The Press

Moi is vintage in its aesthetic but beauties that one can wear with jeans and a white shirt.

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Fine jewelry label Moi’s new ‘A Paradise Found’ line interprets the MET Gala 2024 theme, The Garden of Time. Brooches, chokers, earrings, and rings studded with sapphires, pearls and rubies, incorporate techniques like enamelling, stone inlay and Pachikaam.

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Moi creates a modern narrative for today's woman who takes pride in India's rich historical past in the realm of jewellery and more.

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In collaboration with Border & Fall, founders Puja and Kunal Shah attempt to catalogue historically significant jewellery accents across the country's map.

"Moi is not going to disappoint you just in case you are looking for versatile, precious pieces, which can be...."

The Ahmedabad based jeweller's design narrative is rooted in creating pieces that tap into the wealth of Indian crafts but speak of our modern times.

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An Ode to Ahmedabad: In a tribute to Ahmedabad in its special festive launch, Moi has unveiled the exquisite 'Tree of Life' pendant.

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For the bride rooted in tradition but free from its shackles—bridal jewellery and accessories that promise not to weigh you down.

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These gorgeous accents will help create the most stunning ensemble for the groom!

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A Moi moment with Dia Mirza and Travel and Leisure ! Featured on her: Helena Earrings and Felix Earrings

"Can something old be made new again? These jewellery designers, mould dispatches from another time into... "

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While the country’s jewelry heritage can be seen in some museums and in books, IFJ makes such information accessible for customers and anyone interested in learning about crafts and techniques.

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"Everything is bespoke and beautiful, just the way modern brides like it...."

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A beautiful confluence of traditional and contemporary style, here’s why women from NYC to Mumbai...

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"With a modern yet opulent aesthetic, the collection mixes vintage charm with clean design...."

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"Established by a husband and wife duo, Moi is based out of Ahmedabad has an online presence. An impressive...."

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A showcase of 11 dynamic visionaries who have not only disrupted industries but have also left an indelible mark on the global business landscape...

A compendium of stylish objects inspired by the Met Gala '24.

Homegrown picks for a euphoric memo.

Travel & Leisure : Moi Mila and Ella stackable rings worn by Masoom Minawala

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"If you have an appetite for sophistication and an eye for timeless designs, look no further than Moi - an everyday fine jewellery brand that embodies mindful craftsmanship. ......"

A Moi moment with the beautiful Kalyani Priyadarshan! Featured on her: Arya Earrings

"The Color Green - Featured here : Colombo Hoop Earrings...."

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Inspired by one of the most stylish royals in history, we curated a list of unusual engagement rings that reflect Diana's varying eras with expert leads on styles.

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Hottest must-have jewellery pieces that double up as modern heirlooms

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"Playful details, exquisite craftsmanship, and natural diamonds come together to create magic..."

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"Moi, by designer Puja Shah, offers playful fine jewellery flush with colour and eclecticism...."

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Ahmedabad based jewelry label, MOI showcases tradition with simplicity and modernity....”

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"3 designers tell you everything you need to know about wearing fine jewellery every day...."

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"On the eve of the momentous Christie’s auction of the al Thani jewels, - Puja Shah made a trip to New York...."

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Moi goes beyond conventional boundaries, offering discerning customers a refreshing alternative, allowing wearers to interpret the jewels uniquely...

"Topping her selection of must-have pieces for new brides are a layered necklace, a contemporary choker...."

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"Puja and Kunal Shah of Ahmedabad-based studio Moi wanted to fill the gap of playful, handcrafted...."

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“I see old and new as part of a jigsaw puzzle. Jewellery-making is about putting the right piece..."

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"While our design ethos is inclined towards Indian techniques, our muse is a global woman...."

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Cart

No more products available for purchase

Your cart is currently empty. explore current favourites!

Emir Bracelet

₹ 149,350.00

Pavia Earrings

₹ 96,820.00

Pavia Ring

₹ 60,770.00

Cart

No more products available for purchase

Your cart is currently empty. explore current favourites!