In The Press
A Moi moment with The Zeenat Aman, Ananya Panday, and Harper's Bazaar! Featured on Zeenat: Esme Earrings. Featured on Ananya: Charis Earrings
Moi creates fine jewellery that is a vibrant mosaic of storytelling, craftsmanship, and artistry. Built on the philosophy that jewellery is more than an accessory; it’s a way of life, Moi envisions each piece as a second skin, an intimate armour that a woman wears as she moves through the world.
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Fine jewelry label Moi’s new ‘A Paradise Found’ line interprets the MET Gala 2024 theme, The Garden of Time. Brooches, chokers, earrings, and rings studded with sapphires, pearls and rubies, incorporate techniques like enamelling, stone inlay and Pachikaam.
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Far from being mere emblems of past-world refinement, today’s designers are reinventing pearls by blending them into bold, contemporary designs that appeal to a trend-conscious audience.
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A Moi moment with The Jackie Shroff and Vogue!Featured on him: Serendipity Pendant Neckalce and Leena Necklace
Discover the perfect jewellery to pair with your wedding wear, boasting exquisite craftsmanship to make your special day even more unforgettable.
While the country’s jewelry heritage can be seen in some museums and in books, IFJ makes such information accessible for customers and anyone interested in learning about crafts and techniques.
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Tricolour Gems: From Divinity to Modernity, featured on Only Natural Diamonds; Nizam ring and Sophie bracelet from Moi
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A beautiful confluence of traditional and contemporary style, here’s why women from NYC to Mumbai...
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"With a modern yet opulent aesthetic, the collection mixes vintage charm with clean design...."
read MOREFor Puja Shah, the natural diamond in her ring is more than a piece of jewellery; it’s a tangible link to her husband’s grandmother, whose presence is felt in every facet of the stone.
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In the 1900s, the Mangaldas matriarchs embodied the term 'quiet luxury' before it became a fashion movement
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All Work, All Play: Add quirky touches to your wardrobe to spice up the daily grind
Your Time to Shine: Here comes the bride…wearing stunning jewellery. These gemstone-encrusted pieces pair perfectly with modern Indian wedding wear and double up as great investments
Regal Rubies: Indulge in the opulence of these ravishing red gemstones
"Puja and Kunal Shah of Ahmedabad-based studio Moi wanted to fill the gap of playful, handcrafted...."
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Pretty In Peplum: Flounces and fancy flares for that added bounce in your ensembles ; Bejeweled Desires: Discover the perfect jewellery to pair with your wedding wear, boasting exquisite craftsmanship to make your special day even more unforgettable.
"Established by a husband and wife duo, Moi is based out of Ahmedabad has an online presence. An impressive....”
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The Ahmedabad based jeweller's design narrative is rooted in creating pieces that tap into the wealth of Indian crafts but speak of our modern times.
"If you have an appetite for sophistication and an eye for timeless designs, look no further than Moi - an everyday fine jewellery brand that embodies mindful craftsmanship. ......”
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For the bride rooted in tradition but free from its shackles—bridal jewellery and accessories that promise not to weigh you down.
These gorgeous accents will help create the most stunning ensemble for the groom!
A Moi moment with Arjun Kapoor and the Times Of India! Featured on Arjun: Jonah Brooch and Pendant
"Can something old be made new again? These jewellery designers, mould dispatches from another time into... "
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A compendium of stylish objects inspired by the Met Gala '24.
Homegrown picks for a euphoric memo.
A Moi moment with Dia Mirza and Travel and Leisure ! Featured on her: Helena Earrings and Felix Earrings
Inspired by one of the most stylish royals in history, we curated a list of unusual engagement rings that reflect Diana's varying eras with expert leads on styles.
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"Playful details, exquisite craftsmanship, and natural diamonds come together to create magic..."
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A Moi moment with the beautiful Kalyani Priyadarshan! Featured on her: Arya Earrings
Moi creates a modern narrative for today's woman who takes pride in India's rich historical past in the realm of jewellery and more.
"Moi is not going to disappoint you just in case you are looking for versatile, precious pieces, which can be....”
"Playful details, exquisite craftsmanship, and natural diamonds come together to create magic...”
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"On the eve of the momentous Christie’s auction of the al Thani jewels, - Puja Shah made a trip to New York...."
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Moi goes beyond conventional boundaries, offering discerning customers a refreshing alternative, allowing wearers to interpret the jewels uniquely...
"Topping her selection of must-have pieces for new brides are a layered necklace, a contemporary choker...."
Read MoreAll Worked, All Play: Add quirky touches to your wardrobe to spice up the daily grind.
“I see old and new as part of a jigsaw puzzle. Jewellery-making is about putting the right piece..."
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