About us
INSPIRATION | STORY
Inspired by the creative spirit of the borderless world, Moi creates fine jewelry that is a colorful mosaic of story, craft, and artistry.
a way of life, a carrier of happiness, stories and nostalgia
This is a brand built on the idea of jewelry as a way of life. A favorite necklace, a cherished bracelet, or a memento ring - an armor a woman wears close to her skin as she navigates the world and her life every day. We believe that the relationship that a woman has with her jewelry is both intimate and symbolic. Which is why our pieces are designed with the intention to be worn always, as companions on your journey.
“My journey with art and design started in New York, where I was formally trained in jewelry design at the Fashion Institute of Technology. I worked at the Metropolitan Museum of Art and the Brooklyn Museum of Art, discovering India’s incredible heritage in crafts, materials, and techniques. Which is where my deep fascination with the history and beauty of traditional Indian jewelry began. I’m inspired by the exquisite textiles, jewelry, furniture, and household artefacts of the 19th and 20th centuries that use materials and techniques inherent to India but are influenced by Persian, European, and Asian cultures. From the clothes I wear, the books I read, the furniture I prefer and the jewelry I design, vintage remains the unifier.” says Puja Shah, co-founder and creative director. “Our designs translate these into the global reality of today, for customers across the world. This is fine jewelry that is not afraid to be playful. It is jewelry that invokes joy, and confidence.”
to mark a moment, and cherish every moment
We design with a reverence for fitting the right gemstones into a piece that honours balance and symmetry. There are no rules, except the instinctual ones of form and function - each piece is unique in idea and execution.
A necklace, a pair of earrings, or a bangle are not stagnant objects - they tell their own stories, and epitomise the spirit of each person who wears them. Just like a little black dress and a crisp white shirt, they form the foundations of your wardrobe.
our jewelry is handmade
It has all the finer nuances and all the minor
imperfections of being made by hand, which makes these jewels extra special, and they celebrate the many skilled hands that shaped them. India, with its rich tradition of design and jewelry-making, is our core influence. The vivid colours of gemstones, the varied array of techniques, and the diverse cultural mores and experiences that India has to offer are the backbone of what we do.
